Radio 105.7 Atlanta Rebrands As Alt 105.7

Alt 105.7 Radio WRDA AtlantaThe invasion of the “Alt” branded radio stations continues as iHeartMedia has rebranded “Radio 105.7” WRDA Canton/Atlanta GA as “Alt 105.7“.

Coming with new “Altanta’s Rock Alternative” and “A-L-T for A-T-L” positioners, the move is as an attempt to revitalize the format in what was once a strong Alternative market during the 1990s heyday of “99X” WNNX. WRDA ranked eighteenth in the market with a 1.8 share in the November Nielsen Audio ratings.

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