A no-brainer. The “Alt” moniker is a much better fit over “99X.”
Given the relatively good shape and stability with Entercom’s Cleveland cluster, none of their stations would have been flipping to modern rock, so this wasn’t anything close to a “preemptive” move. Just a smart move.
Lance Venta is Owner and Publisher of RadioInsight.com. Lance also advises stations, talent and brands on digital content strategies, programming integrations, and brand extensions.
A no-brainer. The “Alt” moniker is a much better fit over “99X.”
Given the relatively good shape and stability with Entercom’s Cleveland cluster, none of their stations would have been flipping to modern rock, so this wasn’t anything close to a “preemptive” move. Just a smart move.