99X Cleveland Rebrands As Alt 99.1

99X Alt 99.1 WMMS-HD2 ClevelandAnother iHeartMedia Alternative station has rebranded under the “Alt” moniker.

As we first reported in the 12/18 Daily Domains, “99X” W256BT/WMMS-HD2 Cleveland is now “Alt 99.1“. No other changes accompanied the rebranding.

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1 Comment
  1. Nathan Obral says

    A no-brainer. The “Alt” moniker is a much better fit over “99X.”

    Given the relatively good shape and stability with Entercom’s Cleveland cluster, none of their stations would have been flipping to modern rock, so this wasn’t anything close to a “preemptive” move. Just a smart move.

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