KSCR Flips To Soft AC
Cumulus has flipped 1320 KSCR/98.1 K251BN Eugene OR to Soft AC after its brief Christmas music stunt.
Utilizing Westwood One’s Lite AC network feed, the station is using the simple “All of your favorite hits on 1320 AM and 98.1 FM” imaging.
Original Report 12/21: Cumulus Media will debut a new format in Eugene OR after the holidays.
Former Regional Mexican “Radio Unica 1320” KSCR Eugene has signed-on its new translator 98.1 K251BN and began stunting with Christmas music last week. The station is promoting that it will continue airing the holiday music through January 1.