KSCR Flips To Soft AC

Radio Unica 1320 KSCR 98.1 EugeneCumulus has flipped 1320 KSCR/98.1 K251BN Eugene OR to Soft AC after its brief Christmas music stunt.

Utilizing Westwood One’s Lite AC network feed, the station is using the simple “All of your favorite hits on 1320 AM and 98.1 FM” imaging.

Original Report 12/21: Cumulus Media will debut a new format in Eugene OR after the holidays.

Former Regional Mexican “Radio Unica 1320” KSCR Eugene has signed-on its new translator 98.1 K251BN and began stunting with Christmas music last week. The station is promoting that it will continue airing the holiday music through January 1.

3 Comments
  1. johndavis says


    [quote]the station is using the simple “All of your favorite hits on 1320 AM and 98.1 FM” imaging.[/quote]

    Sarcastic Lance is my favorite Lance. 🙂

    1. Lance Venta says


      Meanwhile the website still is branded with the former Regional Mexican format and the Facebook page with the Christmas stunt. Flip took place on 12/26, but I was waiting to see if that was the network feed just ending Christmas music.

      1. ksradiogeek says


        Have you noticed the site also has a skyline pic of Manhattan on the top of the page?

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