Following the exit of morning hosts Jack Elliot and Ron Williams on Friday, Cumulus Media has flipped Classic Hits “Fun 96.9” KQOB Enid/Oklahoma City to Variety Hits “Alice 96.9“.
Positioned as “We Play Anything”, the move brings the station back full circle to the format the station held from 2003-2015 as “Bob-FM“. KQOB registered a 1.9 share in the Summer 2017 Nielsen Audio ratings.
KQOB is owned by Champlin Broadcasting and operated by Cumulus via LMA.