Tupelo Goes Wild For WWMR

Wild 102.9 WWMR TupeloMike Brandt’s Southern Broadcasting Corporation flipped Country “Outlaw 102.9” WWMR Saltillo/Tupelo MS to CHR “Wild 102.9” on Christmas Day.

Mo Jo Wilson, Program Director of sister stations “102.7 Kiss-FM” WWFA St. Florian/Florence AL and “Hot 100” 100.3 WYDL Middleton TN/Corinth MS will add those duties at WWMR. The station will also add the “Tik Tak & Nuts” morning show hosted by Brandt and Wilson.

The new format creates a direct format competitor to iHeartMedia’s “KZ103” 103.9 WWKZ Okolana.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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