95X Raleigh Continues Alt Rebranding Trend

95X Alt 95.3 W237BZ WDCG-HD2 RaleighYet another iHeartMedia Alternative station has rebranded with the “Alt” brand name.

The former “95X” 95.1 W236CA Durham/95.3 W237BZ Clayton NC fed by WDCG-HD2 rebranded this morning as “Alt 95.3“. The move comes following the addition of the syndicated Woody Show for mornings last week.

The W236CA/W237BZ combo has consistently been among the higher rated translators in PPM markets with a 1.9 share in the December 2017 Nielsen Audio ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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