Yet another iHeartMedia Alternative station has rebranded with the “Alt” brand name.
The former “95X” 95.1 W236CA Durham/95.3 W237BZ Clayton NC fed by WDCG-HD2 rebranded this morning as “Alt 95.3“. The move comes following the addition of the syndicated Woody Show for mornings last week.
The W236CA/W237BZ combo has consistently been among the higher rated translators in PPM markets with a 1.9 share in the December 2017 Nielsen Audio ratings.