Oi2 Orlando Returns To iHeart As Mega 97.1

Mega 97.1 Oi2 Orlando WRUM-HD2iHeartMedia has retaken control of “Oi2 97.1” 97.1 W246BT Clermont and 97.1 W246CK Kissimmee/Orlando FL (pronounced Oidos Ninety Seven Uno) from Oi2 Media and relaunched it as Spanish CHR “Mega 97.1” on January 30.

Oi2 began operating the two translators fed by WRUM-HD2 Orlando in April 2017 as “Boom 97.1” targeting bilingual millennials with a mix of English and Spanish Hits but was forced to rebrand following a Cease & Desist letter from Boom trademark holder Radio-One. Back under iHeart control, the station has cut down on the number of english language songs.

The new format creates a flanker to iHeart’s market leading Spanish Tropical “Rumba 100.3” WRUM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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