As we first reported in our 1/29 Domain Insight, Leighton Broadcasting is preparing to launch a new format on 103.3 K277BS St. Cloud MN.
The plan is to bring Active Rock “Z-Rock” from 98.9 KZPK-HD3 to K277BS on Monday, March 5. That is unless Tri-County Broadcasting’s “Rockin 101” WHMH-FM and Townsquare Media Classic Rock “103.7 The Loon” KLZZ pay them a $1 million dollar ransom. The station is running a social media campaign to draw attention to the March 5 launch and their attempt to get their competitors to halt it.
K277BS is currently rebroadcasting News/Talk 1450 KNSI St. Cloud, which is in the process of sliding its audience to its new translator at 99.3 K257GK.
INSTANT INSIGHT: Straight out of The Power Pig playbook. Leighton Broadcasting – St. Cloud Operations Manager JJ Holiday told me that WHMH-FM has already discussed the ransom bit on-air and drawn some attention to their new competitor. Will the 250 watt translator be able to take down a 40kW C2? Most likely not, but nobody in 1989 thought that WFLZ would topple the mighty “Q105” WRBQ.
Our inside sources have informed us that 101.7 and 103.7 are desperately trying to come up with the ransom to keep us…
On Super Sunday, 101.7 and 103.7 should beware of impending Monday.