St. Cloud Translator Demands $1 Million “Ransom” To Stop Active Rock Flip

Z-Rock ZRock 103.3 KZPK-HD3 St. Cloud MN RansomAs we first reported in our 1/29 Domain Insight, Leighton Broadcasting is preparing to launch a new format on 103.3 K277BS St. Cloud MN.

The plan is to bring Active Rock “Z-Rock” from 98.9 KZPK-HD3 to K277BS on Monday, March 5. That is unless Tri-County Broadcasting’s “Rockin 101” WHMH-FM and Townsquare Media Classic Rock “103.7 The Loon” KLZZ pay them a $1 million dollar ransom. The station is running a social media campaign to draw attention to the March 5 launch and their attempt to get their competitors to halt it.

K277BS is currently rebroadcasting News/Talk 1450 KNSI St. Cloud, which is in the process of sliding its audience to its new translator at 99.3 K257GK.

INSTANT INSIGHT: Straight out of The Power Pig playbook. Leighton Broadcasting – St. Cloud Operations Manager JJ Holiday told me that WHMH-FM has already discussed the ransom bit on-air and drawn some attention to their new competitor. Will the 250 watt translator be able to take down a 40kW C2? Most likely not, but nobody in 1989 thought that WFLZ would topple the mighty “Q105” WRBQ.

Our inside sources have informed us that 101.7 and 103.7 are desperately trying to come up with the ransom to keep us…

Posted by ZRock Radio on Thursday, February 8, 2018

On Super Sunday, 101.7 and 103.7 should beware of impending Monday.

Posted by ZRock Radio on Sunday, February 4, 2018

One month from today, it all changes.

Posted by ZRock Radio on Monday, February 5, 2018

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


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  2. Cumulus still holds an active trademark for the Z-Rock name, so it’s only a matter of time until they throw up a C&D against Leighton Broadcasting.

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