WROO Jacksonville Goes Christmas

It’s not major news this time of the year when a station goes all-Christmas. There are always exceptions to the rule and in this case with “Rooster Country 93.3” WROO in Jacksonville, FL dropping its Country format for “Continuous Christmas Classics”.

WROO has become the #3 Country station in Jacksonville behind perennial powerhouse and Clear Channel sister 99.1 WQIK and Renda’s 99.9 WGNE. We’d expect a new format to ring in 2008 on 93.3.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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