It was just on October 1, that CBS began simulcasting Sports 1270 WXYT Detroit’s programming to what was then 97.1 WKRK-FM. The stations were then rebranded as “Detroit’s Sports Powerhouse”. It shouldn’t come as a surprise to listeners of a station that has rebranded from “Team 1270” to “1270 Sports” to “1270 XYT” that the station has yet a new moniker: “97.1 The Ticket“, just as our Net-Gnomes reported back on October 22.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.