Hot 102.5 Minneapolis Flips To Urban
iHeartMedia flipped Classic Hip-Hop “Hot 102.5” K273BH Fridley/97.1 KTCZ-HD3 Minneapolis to Urban on February 12.
Now positioned as “Twin Cities’ Hip-Hop And R&B”, the move takes K273BH out of direct format competition with Cumulus’ Classic Hip-Hop trimulcast “105 The Vibe” 105.1 WGVX Lakeville, 105.3 WRXP Cambridge and 105.7 WWWM-FM Eden Prairie and into one with Go Media’s “Go 95.3” KZGO St. Paul. K273BH held a 1.2 share in the Holiday 2017 Nielsen Audio ratings while The Vibe held a 0.9.
The move comes with the addition of the syndicated Breakfast Club for mornings. The remainder of the on-air lineup includes WHRK Memphis middayer Big Sue, WMIB Miami afternoon host Papa Keith, WJBT Jacksonville afternoon host Tee-Roy in nights, and WGCI Chicago afternoon host Tone Kapone in overnights.