Classic Country 104.9 Debuts In Osage Beach

Classic Country 104.9 Osage BeachViper Communications has flipped 104.9 K285ER Osage Beach MO from a simulcast of News/Talk 1150 KRMS to “Classic Country 104.9“.

Positioned as “Bangin’ The Twang”, the new format is focusing on Country hits of the 1980s and 90s and is being fed by 93.5 KMYK-HD2 Osage Beach. KRMS’ programming is still heard on FM via its new 103.3 K277DJ Osage Beach translator.

With the launch of HD on KMYK to feed the translator, Viper has also placed KRMS on HD3 and launched a mix of Smooth Jazz and “adult classics” on HD4 branded as “The Cove

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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