Earlier this month, 7 frequencies were involved in programming changes as Emmis, Simmons, and Border Media tweaked their offerings in Austin, TX. Emmis continues with the changes as it counterprograms the moves made by the others. At 5:00pm on Friday, November 20, Rhythmic “Hot 93.3” KDHT will drop its format in favor of AAA as 107.1 KGSR begins its shift to the 93.3 frequency. After simulcasting for 10 days, 107.1 will flip to Regional Mexican on Monday, November 30.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.