WRLX West Palm Beach To Flip To Spanish

It’s not often that a market leading station changes format, but that will be the case in West Palm Beach next week when “Classy 92.1” WRLX drops Soft AC for Spanish Hot AC as “Mia 92.1” (My 92.1 when translated to English). As recently as this past Spring, WRLX was first in the market and in the most recent trend was .2 out of the top spot.

The current format will continue online and on 92.1 HD2.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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