97.3 KCXM Kansas City Flips To K-Love

ESPN 97.3 KCXM Kansas City K-Love

After being in the format for only 11 months, Union Broadcasting has dropped the sports format on “ESPN 97.3” KCXM Lee’s Summit/Kansas City in favor of Contemporary Christian “K-Love” via an LMA with the Educational Media Foundation. EMF is working on finalizing an outright purchase of the station.

The station, originally in Moberly, MO, moved into the Kansas City market as AAA “97.3 The Planet” in 2003. In September 2005, the station flipped to Active Rock with Mancow in the morning as “97.3 Max-FM”. The ESPN format began on January 3 of this year.

K-Love is also heard in the Kansas City market on rimshot 96.1 KLRQ Clinton, MO and 91.9 KWJC Liberty, MO. It is expected that those two stations will flip to EMF’s “Air-1” Network.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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