Nine months after flipping to CHR “Power 103.3“, Lerma Communications has flipped 107.7 KOUL Agua Dulce/103.3 K277BL Corpus Christi TX to Variety Hits “Shuffle 103.3“.
Positioning with “We Play Everything” and “Rock That Pops”, the new format positions the station up against iHeartMedia Classic Hits “Big 93.9” KMXR and Radio KCCT Inc. Classic Hits “Retro 104.1“ 1150 KCCT/104.1 K281AV.
KOUL retains the syndicated Fitz Show for mornings and Victoria Valentine in afternoons.
Rock that pops…hmmmm, that sounds familiar.