WQOL Drops Oldies Branding
Even in the retirement areas of coastal Florida, the life span of calling a station “Oldies” continues to decline.
iHeartMedia’s “Oldies 103.7” WQOL Vero Beach/Fort Pierce FL has rebranded by its frequency and call letters. Now positioning as “The Treasure Coast’s Greatest Hits”, the station continues to focus on music from the 1970s and 80s. No airstaff changes accompanied the rebranding.