WQOL Drops Oldies Branding

Oldies 103.7 WQOL Vero Beach Port St. LucieEven in the retirement areas of coastal Florida, the life span of calling a station “Oldies” continues to decline.

iHeartMedia’s “Oldies 103.7” WQOL Vero Beach/Fort Pierce FL has rebranded by its frequency and call letters. Now positioning as “The Treasure Coast’s Greatest Hits”, the station continues to focus on music from the 1970s and 80s. No airstaff changes accompanied the rebranding.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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