iHeart Rebrands Urbans in Lexington & Louisville

Real 93.1 WTFX Louisville 103.9 LexingtoniHeartMedia’s Urban stations in Lexington and Louisville KY both rebranded under the “Real” moniker today.

93.1 The Beat” WTFX-FM Clarksville IN/Louisville KY is now “Real 93.1” while “Wild 103.9” W280DO/WLKT-HD2 Lexington KY becomes “Real 103.9“.

No other changes accompanied the rebranding as the stations retained their current airstaff led by the syndicated Breakfast Club. Both stations are overseen by iHeartMedia Kentucky/Indiana Region Director of Urban Programming Bo Money along with “Real 98.3” WZRL Plainfield/Indianapolis.

WTFX registered a 1.7 share in the Fall 2017 Nielsen Audio ratings placing it behind Alpha Media’s “B96.5” WGZB’s 6.8 share. W280DO also registered a 1.4 share in the Fall book, trailing LM Communications Urban “107.9 The Beat” WBTF’s 4.7 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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