After 15 months of trying to compete head-on with market powerhouse “101.1 More-FM” WBEB, Entercom has retrenched AC “Today’s 96.5” WTDY-FM Philadelphia and flipped it to Hot AC “96.5 TDY“.

Positioning now as “Today’s Hits” as the station removed all of its 1980s ad 90s tracks, WTDY-FM is heavily pushing its “Fewer Commercial Promise” with shorter stopsets. The airstaff remains in place with Program Director Bobby Smith hosting mornings from 6-9am, APD Bennett from 9am-2pm, and Bex in afternoons from 2-7pm.

WTDY-FM held a 2.7 share in the January 2018 Nielsen Audio ratings, well behind WBEB’s 8.3. The market has not had a direct Hot AC between the two AC stations and CHR “Q102” WIOQ since iHeartMedia flipped “Mix 106.1” WISX to Classic Hip-Hop “Real 106.1” last summer.

The 9am hour of the new “96.5 TDY” featured:

• Ed Sheeran – Shape Of You
• MAX – Lights Down Low
• Justin Timberlake Feat. Chris Stapleton – Say Something
• The Chainsmokers & Coldplay – Something Just Like This
• Ariana Grande – Side To Side
• Imagine Dragons – Whatever It Takes
• Pink – What About Us
• Usher – Burn
• Justin Bieber – What Do You Mean?
• Bruno Mars – Finesse
• Alessia Cara – Scars To Your Beautiful
• Halsey – Bad At Love
• The Weeknd – Can’t Feel My Face
• JoJo – Leave (Get Out)