Today’s 96.5 Philadelphia Flips To Hot AC 96.5 TDY

Today's 96.5 TDY WTDY-FM PhiladelphiaAfter 15 months of trying to compete head-on with market powerhouse “101.1 More-FM” WBEB, Entercom has retrenched AC “Today’s 96.5” WTDY-FM Philadelphia and flipped it to Hot AC “96.5 TDY“.

Positioning now as “Today’s Hits” as the station removed all of its 1980s ad 90s tracks, WTDY-FM is heavily pushing its “Fewer Commercial Promise” with shorter stopsets. The airstaff remains in place with Program Director Bobby Smith hosting mornings from 6-9am, APD Bennett from 9am-2pm, and Bex in afternoons from 2-7pm.

WTDY-FM held a 2.7 share in the January 2018 Nielsen Audio ratings, well behind WBEB’s 8.3. The market has not had a direct Hot AC between the two AC stations and CHR “Q102” WIOQ since iHeartMedia flipped “Mix 106.1” WISX to Classic Hip-Hop “Real 106.1” last summer.

The 9am hour of the new “96.5 TDY” featured:

  • Ed Sheeran – Shape Of You
  • MAX – Lights Down Low
  • Justin Timberlake Feat. Chris Stapleton – Say Something
  • The Chainsmokers & Coldplay – Something Just Like This
  • Ariana Grande – Side To Side
  • Imagine Dragons – Whatever It Takes
  • Pink – What About Us
  • Usher – Burn
  • Justin Bieber – What Do You Mean?
  • Bruno Mars – Finesse
  • Alessia Cara – Scars To Your Beautiful
  • Halsey – Bad At Love
  • The Weeknd – Can’t Feel My Face
  • JoJo – Leave (Get Out)

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. the hd2 stays status quo with a mix of alternative and acoustic sunrise and the hd3 with philly talk…

  2. They haven’t completely eliminated the 90s as I’m seeing a small handful of late 90’s on their playlist. Will this open up a chance for WOGL to eventually move into the 90s again?

    • I believe that’s the eventual plan. They’re just taking it step by step (no pun intended).

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