Today’s 96.5 Philadelphia Flips To Hot AC 96.5 TDY

Today's 96.5 TDY WTDY-FM PhiladelphiaAfter 15 months of trying to compete head-on with market powerhouse “101.1 More-FM” WBEB, Entercom has retrenched AC “Today’s 96.5” WTDY-FM Philadelphia and flipped it to Hot AC “96.5 TDY“.

Positioning now as “Today’s Hits” as the station removed all of its 1980s ad 90s tracks, WTDY-FM is heavily pushing its “Fewer Commercial Promise” with shorter stopsets. The airstaff remains in place with Program Director Bobby Smith hosting mornings from 6-9am, APD Bennett from 9am-2pm, and Bex in afternoons from 2-7pm.

WTDY-FM held a 2.7 share in the January 2018 Nielsen Audio ratings, well behind WBEB’s 8.3. The market has not had a direct Hot AC between the two AC stations and CHR “Q102” WIOQ since iHeartMedia flipped “Mix 106.1” WISX to Classic Hip-Hop “Real 106.1” last summer.

The 9am hour of the new “96.5 TDY” featured:

  • Ed Sheeran – Shape Of You
  • MAX – Lights Down Low
  • Justin Timberlake Feat. Chris Stapleton – Say Something
  • The Chainsmokers & Coldplay – Something Just Like This
  • Ariana Grande – Side To Side
  • Imagine Dragons – Whatever It Takes
  • Pink – What About Us
  • Usher – Burn
  • Justin Bieber – What Do You Mean?
  • Bruno Mars – Finesse
  • Alessia Cara – Scars To Your Beautiful
  • Halsey – Bad At Love
  • The Weeknd – Can’t Feel My Face
  • JoJo – Leave (Get Out)
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  1. dillon says

    the hd2 stays status quo with a mix of alternative and acoustic sunrise and the hd3 with philly talk…

  2. John Gallagher says

    They haven’t completely eliminated the 90s as I’m seeing a small handful of late 90’s on their playlist. Will this open up a chance for WOGL to eventually move into the 90s again?

    1. ksradiogeek says

      I believe that’s the eventual plan. They’re just taking it step by step (no pun intended).

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