WWHX Bloomington Flips To Rhythmic CHR Hot 100
Positioning as “The Beat of BloNo”, the new format launched with Nelly “Hot In Herre”, N.E.R.D & Rhianna ft. Drake “Lemon”, DJ Khaled ft. Jay-Z, Future & Beyonce “Top Off”, Ella Mai “Boo’d Up”.
Original Report 3/28: Neuhoff Media CHR “Hits 100.7” WWHX Normal/Bloomington IL is promoting a relaunch on Sunday, April 1.
Teasing that “Hits Is About To Get Hotter”, the station has already dropped the syndicated Elvis Duran morning show. In the Fall 2017 Nielsen Audio ratings, WWHX registered a 3.0 share while Cumulus Media’s market leading 101.5 WBNQ held an 11.3 share.
Would a shift to a more Rhythmic presentation to differentiate from WBNQ help in a market lacking a Rhythmic or Urban station?
RadioInsight Premium subscribers can see the domain registration for WWHX’s future branding in today’s Domain Insight.