WMMZ Flips To WWRR Simulcast

105 The River 103.5 WMMZ Berwick WWRR ScrantonBold Gold Media has closed on its purchase of “Classic Rock 103.5” WMMZ Berwick PA and has flipped it to a simulcast of their Classic Rock “105 The River” 104.9 WWRR Scranton.

The move expands WWRR’s coverage to include southern Luzerne County & Columbia County including Bloomsburg. Bold Gold purchased WWMZ in January from Joe Reilly’s Columbia FM for $700,000.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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