Salem Shuffles Programming At Three Portland AMs

860 The Answer KPAM Sunny 1550 Portland 1640 The Patriot KDZRSalem Media has adjusted the brands and programming lineups at three of its Portland OR AMs.

Talk 860 KPAM Pamplin, which Salem begin operating via LMA earlier this year, has rebranded as “860 The Answer“. With the rebranding KPAM has trimmed an hour off of its morning show hosted by Tim Hohl and Terry Travis to run from 6-9am. That allows the station to add a third hour of Salem’s Dennis Prager Show which will now run from 9am-12pm. From 12-3pm the station swaps out the Clark Howard Show for Laura Ingraham. The 3-6pm “Afternoon Northwest” hosted by Michael Herrington and Eric Peterson is rebranded as “The Afternoon Answer”. Michael Medved from 6-9pm and Joe Pags from 9pm-12am remain in place.

Meanwhile Salem’s existing Conservative Talk “Talk 1640” KDZR Lake Oswego has rebranded as “1640 The Patriot” and Standards “Sunny 1550” KKOV Vancouver WA has flipped to brokered foreign language programming.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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