Another Atlanta FM Loses Its Translator

Mia 92.3 96.7 The Beat Atlanta Breakfast ClubiHeartMedia Urban “96.7 The Beat” WRDG Union City GA is the second Atlanta market station to lose its translator signal today as 92.3 W222AF Marietta was taken off the air.

Unlike Cumulus’ W255CJ there was no FCC involvement at play, but rather Immanuel Broadcasting Network, which leased the translator to iHeartMedia, has found a new operator for it with the expiration of its current lease. W222AF is currently off the air and we have yet to confirm who will assume operation of W222AF.

W222AF covers Atlanta and its northern suburbs with 99w/247m. It was most recently used to give the south suburban based WRDG a signal in Atlanta proper. Combined the two signals received a 0.7 share in the February 2018 Nielsen Audio ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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