Saga Launches Pure Oldies In Asheville

Pure Oldies 97.3 Asheville 1310 102.9 WISE Sports RadioSaga Communications Sports “WISE Sports Radio” 1310 WISE Asheville/970 WYSE Canton NC has moved its translator simulcast to the newly launched 102.9 W275CP Canton.

That has cleared 97.3 W247BV Asheville to switch to Oldies “Pure Oldies 97.3” via 96.5 WOXL-HD3. Focusing completely on hits of the 1950s and 60s, with core artists listed as including Elvis, Chuck Berry, the Supremes, Beatles, Herman’s Hermits, Beach Boys, the Shirelles, Little Richard, and Bill Haley and the Comets.

Western North Carolina’s newest radio station, Asheville’s Pure Oldies 97.3, is on the air.

“We’re playing songs from Elvis, Chuck Berry, the Supremes, Beatles, Herman’s Hermits, Beach Boys, the Shirelles, Little Richard, and Bill Haley and the Comets,” says Neal Sharpe, Pure Oldies 97.3 Operations Manager. “It’s like having the founders of the Rock Hall of Fame on your radio.”

The station’s playlist is made entirely of songs from 50s and 60s.

Asheville’s Pure Oldies 97.3 takes the place of WISE Sports Radio, which moves to 102.9 FM, and is also still available at 1310 AM and 970 AM.

“Pure Oldies 97.3 fills a gap in local radio for local listeners who felt forgotten,” says Chris Hoffman, General Manager of Asheville Radio Group. “We heard them, and are glad to have them now listening to us. The new station also gives local businesses a chance to reach a large demographic of listeners who’ll make Pure Oldies 97.3 their go-to station.”

While 50s and 60s hits are popular among baby boomers, Pure Oldies 97.3 is a mass appeal format.

“The music is fun, and you catch yourself singing along because you realize you know all the words,” Sharpe adds. “Even people born long after the death of Elvis know ‘Blue Suede Shoes’ and ‘Hound Dog’”.

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