Saga Launches The Bay In Portland ME

107.1 The Bay 93.5 1490 WBAE WVAE PortlandSaga Communications has flipped 1490 WBAE Portland/1400 WVAE Biddeford ME to Soft AC “107.1/93.5 The Bay“.

The new format is positioning as “Easy Favorites” and creates a flanker for Hot AC “Coast 93.1” WMGX and Classic Hits “Rewind 100.9” WYNZ against Townsquare Media AC 94.9 WHOM.

WBAE and 107.1 W296CZ Portland had been running a Talk format while WVAE (which recently changed call letters from WGIN) had been simulcasting News/Talk 560 WGAN and has now launched its 93.5 W228BE translator serving the southern portions of Portland and the Old Orchard Beach/Saco area.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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