Along with this week’s launch of Soft AC “The Bay” in Portland ME, Saga Communications has also debuted the format in Harrisonburg VA.
Classic Rock “V100.1” W261CV/WQPO-HD3 Harrisonburg flipped to Soft AC as “EZ 100.1“. The new format creates a flanker between sister Hot AC “More 96.1” WMQR and Classic Hits “Rewind 105.1” WWRE against iHeartMedia AC “Mix 93.1” WSVO.