Brands Come And Go And Come Again In Missoula

By Lance Venta Last updated May 21, 2018

Western Rockies Radio has quickly reverted two recent translator launches in Missoula MT.

In March, the company launched Rock “95.3 The X” on K237CZ Missoula/KDXT-HD2 Lolo with the syndicated Billy Madison Show in mornings. That was followed on April 11 by the flip of Classic Hits “94.3 The Ride” K232CI Missoula/KDXT-HD3 Lolo to AC “94.3 Star-FM”

Last week the company reversed as it relaunched The Ride on 94.3 K232CI, while the “Star-FM” AC format moved to 95.3.

Lance Venta

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.