Brands Come And Go And Come Again In Missoula
Western Rockies Radio has quickly reverted two recent translator launches in Missoula MT.
In March, the company launched Rock “95.3 The X” on K237CZ Missoula/KDXT-HD2 Lolo with the syndicated Billy Madison Show in mornings. That was followed on April 11 by the flip of Classic Hits “94.3 The Ride” K232CI Missoula/KDXT-HD3 Lolo to AC “94.3 Star-FM”
Last week the company reversed as it relaunched The Ride on 94.3 K232CI, while the “Star-FM” AC format moved to 95.3.