Brands Come And Go And Come Again In Missoula

94.3 The Ride Missoula 95.3 Star-FM The XWestern Rockies Radio has quickly reverted two recent translator launches in Missoula MT.

In March, the company launched Rock “95.3 The X” on K237CZ Missoula/KDXT-HD2 Lolo with the syndicated Billy Madison Show in mornings. That was followed on April 11 by the flip of Classic Hits “94.3 The Ride” K232CI Missoula/KDXT-HD3 Lolo to AC “94.3 Star-FM

Last week the company reversed as it relaunched The Ride on 94.3 K232CI, while the “Star-FM” AC format moved to 95.3.

Leave A Reply

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More