Western Rockies Radio has quickly reverted two recent translator launches in Missoula MT.
In March, the company launched Rock “95.3 The X” on K237CZ Missoula/KDXT-HD2 Lolo with the syndicated Billy Madison Show in mornings. That was followed on April 11 by the flip of Classic Hits “94.3 The Ride” K232CI Missoula/KDXT-HD3 Lolo to AC “94.3 Star-FM”
Last week the company reversed as it relaunched The Ride on 94.3 K232CI, while the “Star-FM” AC format moved to 95.3.
