Saga Communications continues its roll-out of its “Pure Oldies” brand as it has launched the format on 101.3 W267BA/WQPO-HD2 Harrisonburg VA this morning.
“Pure Oldies 101.3” becomes Saga’s seventh station utilizing that format and brand joining stations in Asheville, Champaign, Des Moines, Hilton Head, Ithaca, and Springfield IL and domain registrations pointing to more coming.
The simulcast of Sports “ESPN Harrisonburg” 1360 WHBG moves to new sign-on 106.9 W295CP Harrisonburg. This is the second new translator format launch for Saga Harrisonburg in recent weeks as the company launched Soft AC “EZ 100.1” W261CV/WQPO-HD3 earlier this month.