Pure Oldies Debuts In Harrisonburg

Pure Oldies 101.3 WQPO-HD2 HarrisonburgSaga Communications continues its roll-out of its “Pure Oldies” brand as it has launched the format on 101.3 W267BA/WQPO-HD2 Harrisonburg VA this morning.

Pure Oldies 101.3” becomes Saga’s seventh station utilizing that format and brand joining stations in Asheville, Champaign, Des Moines, Hilton Head, Ithaca, and Springfield IL and domain registrations pointing to more coming.

The simulcast of Sports “ESPN Harrisonburg” 1360 WHBG moves to new sign-on 106.9 W295CP Harrisonburg. This is the second new translator format launch for Saga Harrisonburg in recent weeks as the company launched Soft AC “EZ 100.1” W261CV/WQPO-HD3 earlier this month.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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