Rocky Top Sports Debuts In Knoxville

Rocky Top Sports 850 WKVL KnoxvilleBlount Broadcasting Company launched Sports “Rocky Top Sports” 850 WKVL Knoxville/100.9 W267CK Maryville TN today.

Rocky Top Sports will feature Jayson Swain in mornings from 7-10am. Swain, a former University of Tennessee wide receiver, previously hosted mornings on 1180 WVLZ Knoxville until that station went silent and was sold earlier this year. The station has also entered into a content partnership with RockyTopInsider.com.

The former Classic Country format that had been heard on WKVL, will remain on 1400 WGAP Maryville and its newly launched 105.9 W290DJ translator.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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