Alpha Media has relaunched Rhythmic CHR “99.3 The Vibe” WVBX Spotsylvania/Fredericksburg VA as “Live 99.3“.
No other changes accompanied the relaunch as the station’s lineup continues to feature the syndicated Brooke & Jubal in mornings, DJ 2Much in afternoons, and JJ in nights.
WVBX has actually moved more-or-less to mainstream CHR over the last few years, with a music mix virtually similar to Alpha’s other CHR stations like WARQ Columbia or KBFF (Live 95.5) Portland. Still, yes, “Live” and the new imaging are just a cosmetic change at this point.