WVBX Relaunches As Live 99.3

Alpha Media has relaunched Rhythmic CHR “99.3 The Vibe” WVBX Spotsylvania/Fredericksburg VA as “Live 99.3“.

No other changes accompanied the relaunch as the station’s lineup continues to feature the syndicated Brooke & Jubal in mornings, DJ 2Much in afternoons, and JJ in nights.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. WVBX has actually moved more-or-less to mainstream CHR over the last few years, with a music mix virtually similar to Alpha’s other CHR stations like WARQ Columbia or KBFF (Live 95.5) Portland. Still, yes, “Live” and the new imaging are just a cosmetic change at this point.

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