Saga Launches Pure Oldies In Amherst MA
Saga Communications has continued its roll-out of its “Pure Oldies” brand across its portfolio as “Pure Oldies 96.9” W245BK Amherst/WLZX-HD3 Northampton MA becomes the eighth station within the company utilizing the format and branding.
Focusing on music of the 1950s and 60s, “Pure Oldies 96.9” replaces a simulcast of Liberal Talk 1400 WHMP Northampton/1240 WHMQ Greenfield. WHMP has signed on 101.5 W268CZ Northampton to replace 96.9 locally. W245BK joins Saga stations utilizing the format in Asheville, Champaign, Des Moines, Harrisonburg, Hilton Head, Ithaca, and Springfield IL and domain registrations pointing to more coming.