Soft AC Breeze Launches In Wilmington

95.9 The Breeze WilmingtonSunrise Broadcasting has debuted Soft Oldies “95.9 The Breeze” W240AS Wilmington NC/WKXB-HD2.

The new format creates a flanker between Sunrise AC “Sunny 103.7” WILT and Rhythmic Oldies “Jammin 99.9” WKXB against Cumulus Media AC 102.7 WGNI. Core artists on the station include Chicago, Elton John, Billy Joel, James Taylor, Phil Collins, Hall & Oates, the Eagles, and Lionel Richie.

W240AS had been rebroadcasting Sports “ESPN 630” WMFD, which recently launched a new translator: 101.7 W269DF Wilmington.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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