WZVA Flips To CHR Hot 103.5

Hot 103.5 The Bull WZVA MarionFollowing the closing of its $200,000 acquisition of Country “103.5 The Bull” WZVA Marion VA from TECO Broadcasting, Bristol Broadcasting flipped the station to CHR “Hot 103.5” on Friday, June 29.

WZVA joned a Bristol cluster that included Country “93.9 WMEV-FM“, Classic Hits “KZ 101” 1010 WUKZ/101.1 W266BM, and Gospel 1330 WSNQ in Marion so the move eliminates the format overlap with WMEV. WZVA is positioning as Southwest Virginia’s Hit Music and promoting core artists as Demi Lovato, Drake, Ed Sheeran, Maroon 5, and Taylor Swift.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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