Netflix is entering the audio realm.
The streaming video powerhouse has partnered with SiriusXM to launch a new comedy channel in January 2019. The channel, to be dubbed “Netflix Is a Joke Radio”, will utilize Netflix’s library of comedy specials and original programming. It will serve as a marketing tool to bring SiriusXM listeners to the Netflix platform.
Variety reports that some original programs developed for the channel will also be included.
In a brief blog post SiriusXM confirmed the reports with this brief statement:
Netflix and SiriusXM are teaming up on an all-new, exclusive comedy radio channel.
The new channel will include material from the Netflix stand-up catalog, which features the biggest names in comedy. SiriusXM will also broadcast comedy talk shows from Netflix plus additional original programming.
This partnership marks the first time Netflix, the home for A-list stand-up specials and high-profile comedic talk talent, will bring its content to an audio service.
Stay tuned for more information, including an official launch date.
