Bradford-Ratliff Media To Launch Urban 96.5 The Box Little Rock

96.5 The Box KHTE Little Rock DJ No Name RatliffA new Urban will debut in Little Rock on August 1.

Former “Streetz 101.1” KZTS General Manager Joel ‘DJ No Name” Ratliff Sr. and Al Bradford will begin an LMA of Crain Media Group’s 96.5 KHTE-FM England AR and launch “96.5 The Box“. Ratliff previously worked on air at KHTE-FM during its run as Urban “Hot 96.5” in the late 2000s.

The new station will feature Premiere Networks’ syndicated Breakfast Club in mornings and Big Boy in afternoons. James Cain will serve as Program Director and Music Director. The company is emphasizing that it will focus on breaking local artists.

KHTE-FM has been operated via LMA by Salem Media as “96.5 The Answer” until the end of March when the company moved the format to newly acquired 101.1 KZTS. The new Urban format will compete against Cumulus Media’s “Power 92.3” KIPR and Core Communicators “Streetz 105.5” 1380 KZTS/105.5 K288EZ Little Rock

Wednesday, August 1, 2018 will mark the dawn of a new era in Little Rock radio.

Joel Ratliff Sr. aka DJ No Name has returned to where it all started…96.5. Ratliff has recreated a new sound for Arkansans listening pleasure. Little Rock, please welcome KBKX-FM, 96.5 THE BOX! Formally owned by Crain Media Group, LLC 96.5 FM Will be reintroduced by new owners Joel Ratliff St. Chief Operations Office/Vice President and Al Bradford-Telecommunication Guru and Chief Executive Officer/President of Bradford-Ratliff Media Group, LLC. 96.5 The Box is a new CHURBAN format, with a pinch of Rhythmic music and the right mix of Hip-Hop and R&B. But, the focus will be on breaking the best Arkansas artists in Central Arkansas.

96.5 THE BOX will have a target audience between the ages of 18 and 44. 96.5 THE BOX will feature the hottest, artists, interviews and radio personalities. Bradford-Ratliff Media Group LLC welcomes national syndicated morning show, The Breakfast Club (DJ Envy, Angela Yee and Charlemagne the god) along with MAJOR radio personality out of Los Angeles, California…Big Boy in the afternoon! With the best local celebrities in Central Arkansas.

Midnight, August 1, 2018 represents the switch of the dial for Central Arkansas radio listeners. KBKX, 96.5 THE BOX will launch with over 70 years of broadcast radio, advertising/marketing and telecommunications experience under one roof. Al Bradford, Bradford-Ratliff Media Group LLC CEO and President with Joel ‘DJ No Name” Ratliff Sr. COO and Vice President are ready to reestablish 96.5’s rightful place as Central Arkansas’ #1 for Hip-Hop and R&B!

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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