Stephens Media Group has made programming changes at two of its recently acquired stations in Kennewick/Richland/Pasco WA.
AC “95.7 More-FM” KKSR Walla Walla has moved its format to 960 KALE/106.1 K291BS Richland as “106.1 More-FM” replacing Classic Hits “Big 106.1“. That move actually reverses the change made by previous owner Ingstad Radio Washington in September 2016.
The move of the AC format from KKSR makes way for the launch of Christian AC “Shine 95.7” on the 100kW KKSR. The move gives a commercial competitor locally to EMF’s “K-Love” network which is heard in the market on 93.3 KRKL Walla Walla and 103.1 K276EU Kennewick.