Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote

Wild 104.3 KQFX Amarillo Tommy The Hacker Angel Dee Cruz Chino 96.9 Kiss-FM AmarilloIf there is ever an inopportune time for a format change, Viva Media found it on Saturday, July 28 as the company flipped CHR “Wild 104.3” KQFX Borger/Amarillo TX to a simulcast of Regional Mexican “96.1 La Poderosa” KBEX-FM Dalhart while Program Director/Morning Host Tommy ‘The Hacker’ Hurtado and co-host Angel Dee were hosting a live remote for a Salvation Army sock drive.

Hurtado tells RadioInsight that he and his co-workers were notified of their termination and the format change while on the air at the sock drive via text message. He is asking that anyone who can donate new socks or money to purchase shoes in the Amarillo area to go to the local Salvation Army office to help make up for the lost traffic from the plug being pulled on the station.

The Hacker Morning Show hosted by Hurtado and Dee recently entered syndication to My Home Team Media’s “Wild 105.5” KLHB Corpus Christi and will continue to be heard there.

With a heavy heart "The Hacker Morning Show" would like to THANK YOU for your support Amarillo! Unfortunately as we were…

Posted by Tommy Joe on Monday, July 30, 2018

Disclaimer: Through my RadioBB Networks I served as a digital and marketing strategist helping to launch the now former “Wild 104.3” format in May 2017.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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