La Ley Enters Bakersfield

La Ley 95.5 Concierto KPSL-FM BakersfieldLotus Communications has flipped Spanish AC “Concierto 96.5” KPSL-FM Bakersfield to Regional Mexican “La Ley 96.5“.

The new format serves as a flanker to sister Regional Mexican “Radio Lobo 102.9” KIWI to protect it from competitors “96.9 La Caliente” KEBT, “La Campesina 92.5” KMYX, and “Radio Lazer 106.5” KEAL. KIWI is currently third in the market with a 7.1 share. KEBT, KMYX, and KEAL combined for a 5.3 in the same Spring 2018 Nielsen Audio ratings period. The now-former format on KPSL-FM ranked ninth in the market with a 3.5 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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