iHeartMedia Launches Alt 107.7 Tupelo

Alt 107.7 Tupelo 1490 WTUPiHeartMedia has debuted Alternative “Alt 107.7” 1490 WTUP/107.7 W299CS Tupelo MS.

The station had been simulcasting Classic Hits “Big 99.3” WTUP-FM prior to the debut of the new translator. WTUP will feature the syndicated Woody Show in mornings.

The Tupelo market lost the Alternative format when 96.3 WXWX flipped from a simulcast of “I96” WIVG Memphis TN in May.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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