The Sun Rises On A New AC In Bakersfield

Sunny 105.3 La Preciosa KBFP-FM BakersfieldiHeartMedia has launched AC “Sunny 105.3” KBFP-FM Delano/Bakersfield CA.

As first hinted in yesterday’s Daily Domains, the new format replaces Spanish AC “La Preciosa 105.3” with a competitor to American General Media’s Hot AC leaning 101.5 KGFM Bakersfield. The new format is being presented as as upbeat variety of hits from the 1980s through today as is being overseen at launch by iHeartMedia Central California SVP/Programming Steve Weed.

The Spanish AC format will go out with the 0.9 share it registered in the Spring 2018 Nielsen Audio ratings.

iHeartMedia Bakersfield announced today the debut of the new Sunny 105.3 FM, effective immediately.

Sunny 105.3 will broadcast an upbeat variety of hits from the 80’s through today, from artists including Madonna, Maroon 5, P!nk, Bon Jovi, Ed Sheeran, Taylor Swift, Justin Timberlake, and Rihanna.

“We are very excited to launch the new Sunny 105.3 in Bakersfield,” said Jeremy Price, Market President for iHeartMedia Bakersfield. “This is an exciting move that underscores iHeartMedia’s commitment to offer listeners in Bakersfield a top-rated content and music experience! The people of Kern County are looking for a radio station that can take them through their workday, and we know Sunny 105.3 will deliver.”

“A new day has dawned for Bakersfield radio with the rise of Sunny 105.3,” said Steve Weed, Senior Vice President of Programming for iHeartMedia’s Central California Region. “It’s a brand new kind of station for Bakersfield, with a unique playlist of songs all curated to help listeners feel good.”

Fans can listen to Sunny 105.3 FM on-air, via the stations’ website, www.Sunny1053.com, as well as on iHeartRadio.com and everywhere listeners are via the iHeartRadio app.

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