iHeartMedia Conservative Talk “NewsRadio 102.5 WFLA” 540 WFLF Pine Hills/Orlando FL has moved its FM signal off of 102.5 W273CA Orlando to 93.1 W226BT Orlando.
The move comes as iHeartMedia will end its lease of W273CA from Central Florida Educational Association after eight years. The translator originally was programmed as Smooth Jazz “WLOQ” before assuming WFLF’s simulcast in February 2014. No word yet on what will replace WFLF on 102.5.
93.1 W226BT had been rebroadcasting Star Over Orlando’s co-owned Brazilian 810 WRSO Orlovista. That station will continue to be heard on 97.9 W250CE Kissimmee in the southern part of the Orlando market. iHeart has also started an LMA with option to purchase WRSO and the two translators from Star Over Orlando.
INSTANT INSIGHT: I personally love the way WFLF toyed with its audience by teasing that they’ve “MOVED LEFT”. Perfect way to engage the listeners over the change.