Cumulus Sells Blacksburg Cluster To Monticello Media

105.3 The Bear WBRW Blacksburg Cumulus Monticello MediaGeorge Reed’s Monticello Media has agreed to purchase Cumulus Media’s six stations and two translators in Blacksburg VA for $450,000.

The deal gives Monticello Media its second market to go along with its Charlottesville VA cluster. The stations involved in the deal are: Hot AC “Mix 100.7” WNMX Christiansburg, Sports “CBS Sports Radio 101.7” WWBU Radford, Rock “105.3 The Bear” WBRW Blacksburg, Country “Nash-FM 107.1” WPSK-FM Pulaski, News/Talk 710 WFNR/103.5 W278AJ Blacksburg, and Oldies 1460 WRAD/107.9 W300DT Radford.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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