Edwards Media will launch “CBS Sports 94.1” K231CG/KWBT-HD2 Waco TX on October 1.
Rich Richardson, General Manager of K231CG and Edwards’ Urban “94.5 The Beat” KWBT, will host “Go Big or Go Home” from 6-9am weekdays, with Lark Smith’s “Order in the Court” following from 9-11am. The remainder of the station’s schedule will come from CBS Sports Radio including Jim Rome from 11am-2pm and Tiki & Tierney from 2-5pm. The station will also carry La Vega High School sports and the NBA’s Houston Rockets.
The 10w/35m facility will become Waco’s third Sports station joining M&M Broadcasters’ “ESPN Central Texas” 1660 KRZI/92.3 K222DC and “Fox Sports 1590” KLRK.
Eric Jon Magnuson
The Tribune-Herald has some more details (plus some competitor quotes, from KRZI’s management), at https://www.wacotrib.com/sports/waco-sports-talk-radio-landscape-adds-another-station-with-fm/article_dc9d5f3c-24db-5a59-b36b-d5c37b1e9478.html.