Missoula Gets To Know Max

Max 98.7 96.9 The Hawk KHKM MissoulaCherry Creek Radio has flipped Classic Country “98.7 The Hawk” KHKM Hamilton MT to Variety Hits “Max 98.7/96.9“.

The 96.9 refers to translator 96.9 K245AP Missoula which enhances the station’s coverage in-town. Positioned as “The Valley’s Max Variety”, the new format takes on Missoula Broadcasting Company’s “105.9 Jack-FM” KYJK Missoula.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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