Kelly Clarkson Attacks iHeartMedia Over Airplay; Was It Warranted?
After iHeartRadio sent out a tweet promoting Kelly Clarkson as a performer at this weekend’s iHeartRadio Music Festival, Clarkson went on the offense taking aim at the company for the lack of airplay the company gave her most recent album.
The shots appeared to be taken after the failure of “Meaning of Life” to produce any single with noticeable airplay. The lead single “Love So Soft” peaked on the Billboard charts at #21 with 12 weeks on the chart. Is that iHeart’s fault or the lack of the record label to promote the album knowing it didn’t have a song that would succeed at radio?
Clarkson is one of those artists that has transcended the need for radio airplay. The album was on many critic’s best of 2017 lists. Her judging role on The Voice gave her more exposure than she would’ve gotten through radio. And that will only grow when she launches a daily television talk show in September 2019. Clarkson still retains plenty of airplay at Hot AC and AC from her other tracks, including many iHeartMedia owned stations. Exposure will not be a problem for her, but promoting a new album still requires demand from programmers and now in the streaming age listeners. But at least Clarkson understands and respects the need for radio airplay in an age when most artists do not.
First time hearing Love So Soft on the radio!! Thank you 102.7 WNEW ?? pic.twitter.com/Qe9P4IrmcC
— Kelly Clarkson (@kelly_clarkson) September 8, 2017