Your Georgia Country Gives Way To La Raza In Atlanta

La Raza 107.1 WTSH W296BB AtlantaCox Media Group has ended its LMA of Women’s World Broadcasting’s 107.1 WTSH Rockmart/Rome and 107.1 W296BB Jonesboro/Atlanta GA.

The move brings to an end of the “Your Georgia Country” simulcast with 106.1 WNGC Athens. The two 107.1’s are now simulcasting Davis Broadcasting’s Regional Mexican “La Raza 102.3” WLKQ-FM Buford bringing the Regional Mexican station to the entire Atlanta market.

The WTSH/WNGC/W296BB simulcast registered just a 0.6 share in the August Nielsen Audio ratings. The new format will compete against iHeartMedia’s “105.3 El Patron” WBZY Bowdon.

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