Wolf Howls Into Idaho’s River Country
Rich Broadcasting has rebranded Country “96.1/102.1 River Country” KID-FM Aberdeen/KCHQ Driggs ID as “The Wolf“.
The stations which serve the Pocatello and Idaho Falls markets are now using the positioning “Country’s Best”. Accompanying the rebranding is the addition of “Kickin 92.5” WCKN Charleston SC Program Director Jess Jennings to voicetrack middays. Jennings is well known in the market for the four years she spent as APD/MD/morning co-host at Riverbend Communications Country “105.5 The Hawk” KTHK from 2010 to 2014.
The Bobby Bones Show remains in place in mornings.