Adams Radio Group has flipped Rock “103.3 The Fort” WJFX-HD2/W277AK Fort Wayne IN to Rhythmic CHR “Loud 103.3“.
Launching at 5pm today, the new format brings Rhythmic CHR back to the market for the first time since Adams entered the market and flipped “Wild 96.3” WNHT to Classic Rock. The new format will position in the Adams cluster between Urban AC “B96.9” W254CA/WJFX-HD3 and CHR “Hot 107.9” WJFX.
Core artists on Loud 103.3 will include Drake, The Weeknd, Lil Wayne, Cardi B, Post Malone and Kendrick Lamar.
Adams was busy in Fort Wayne today as sister AC “103.9 Sunny-FM” WWFW began its annual Christmas music run as well.
Adams Radio Group Fort Wayne brings Hip-Hop back to the radio with Loud 103.3, Fort Wayne’s only Hip-Hop station.
The station, which launches at 5pm on Thursday, November 1st, will focus on current Hip-Hop music, playing artists such as Drake, The Weeknd, Lil Wayne, Cardi B, Post Malone and Kendrick Lamar.
Big Kess, local radio personality known as “The Voice of the City”, says “Bringing Hip-Hop back to the Radio means that all people are now being served by local radio. I’m proud to be a part of Fort Wayne’s Hip Hop station.”
“I couldn’t be more excited about Loud 103.3.” says Adams Operations Manager JJ Fabini. “Our city has sorely been missing a Hip-Hop outlet for years, an entire segment of our population didn’t have a radio station to call their own, and Adams is thrilled for the opportunity to serve the community with this new venture”.
Loud 103.3 plans to serve the Ft. Wayne community in much the same way as sister station B96.9, an Urban Adult Contemporary radio station that features Steve Harvey in the Morning, has since 2014.
Adams Radio Group is a medium market media company focused on local radio operations and creating great marketing opportunities in the local communities. We are heavily involved in the areas we serve and are dedicated to the growth and success of the communities and clients we serve. Our employees are well seasoned radio professionals that know how to work with local businesses. Our success comes from embracing the local market, our employees, and the core values of local radio. Adams owns and operates stations in Fort Wayne, Suburban Chicago, Las Cruces, Tallahassee and Salisbury-Ocean City.
