Midwest Communications dropped the Alternative format on “Z96.5” WZOX Portage/Kalamazoo MI this morning and flipped the station to Variety Hits “96.5 Jack-FM“.
The move to the broad gold format was timed with sister AC “FM 106.5” WVFM moving to its season Christmas music mix yesterday. The new format on WZOX positions the station up against Townsquare Media Classic Hits “K102.5” W273AR/WKFR-HD2. Both stations tied with a 2.3 share in the Spring 2018 Nielsen Audio ratings.
Midwest Communications dropped the Alternative format on “Z96.5” WZOX Portage/Kalamazoo MI this morning and flipped the station to Variety Hits “96.5 Jack-FM“.
The move to the broad gold format was timed with sister AC “FM 106.5” WVFM moving to its season Christmas music mix yesterday. The new format on WZOX positions the station up against Townsquare Media Classic Hits “K102.5” W273AR/WKFR-HD2. Both stations tied with a 2.3 share in the Spring 2018 Nielsen Audio ratings.
saladressing says: I believe this marks the last station in Midwest’s foray into the alternative format; the only active rock station in their cluster appears to be WOZZ/Wausau. They’ve been seeing some strong ratings results with their mainstream rock stations that play a solid mix of classic and new rock.
I believe this marks the last station in Midwest’s foray into the alternative format; the only active rock station in their cluster appears to be WOZZ/Wausau. They’ve been seeing some strong ratings results with their mainstream rock stations that play a solid mix of classic and new rock.