Alpha Media Rhythmic CHR “Wild 96.7” WDLD Halfway/Hagerstown MD has rebranded as “Live 96.7“.
The station still retains a Rhythmic lean. The new branding positions WDLD directly against Verstandig Broadcasting CHR “92.1 Hits-FM” WNUZ. WDLD ranked fourth in the Hagerstown market with a 4.7 share in the Spring 2018 Nielsen Audio ratings. WNUZ was eighth with a 2.7 share.
Ryan Smetzer, who had been hosting evenings at sister Hot AC “Mix 95.1” WIKZ will now move to afternoons at WDLD.